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Original: 11/3/2009 8:24 AM
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Tuesday, November 03, 2009

Dreaming of Mc Donald at Spanish Steps, Rome

 

The Spanish Steps are famous set of steps in one of the most well known areas of Rome. Despite of its name, the famous Spanish Steps were actually built by the French. The monumental stairway of 138 steps, "Scalinata di Spagna" or  "Spanish Steps" were constructed between 1723 and 1725 with French diplomat Étienne Gueffier. They can be easily found and recognized at the Piazza di Spagna square rectangle like shape. The Piazza di Spagna is one of the most popular tourist sites in Rome. The Scalinata  is without a doubt the longest and widest staircase in all Europe. She is floated by crowds everyday as you can see from the picture. 

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At the base of the Piazza is the Early Baroque fountain called "La Fontana della Barcaccia" ("Fountain of the Old Boat"), built in 1627-29 by Gian Lorenzo Bernini. Legend has it that, Pope Urban VIII had the fountain installed after he had been impressed by a boat brought here by a flood of the Tiber river. Most people seem to think that Bernini used the Boat as a sign of safety from the common floods once roam the Square from the Tiber River.

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The weather in Rome can get quite hot, even in the Fall. So the many cafes, shops and restaurants near the Spanish Steps are always popular full of people absorbing this fine, elegant atmosphere. The steps are not a place for eating lunch, being forbidden by Roman regulations, but in Rome where everything is calm and peaceful, it's likely you will still see some people snacking on a sandwich or "tramezzino" (Typical Roman Sandwich) sipping up on a cold drink. Lexson and I rested at the stairs for hours. Indulging the weather, the environment, the ancient and classic buildings, the busy crowds, and the mouth-watering Gelato (Italian ice-cream) recommended as the best in the world by many experts!

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Events happened at Spanish Stairs :

(1) On June 13, 2007, a 24-year-old Colombian man attempted to drive a Toyota Celica down the Spanish Steps. No one was hurt, but several of the 200-year-old steps were chipped and scuffed. The driver was arrested and a breath test showed his blood alcohol content to be twice the legal limit for driving.

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(2) On January 16, 2008, Graziano Cecchini, a right-wing artist, covered the steps with hundreds of thousands of multicolored plastic balls. He claimed that it was done to make the world notice the situation of the Karen people in Myanmar, and as a protest against the conditions of artists in Italy.

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(3) It is rooted in the Slow Food Movement, which began in Italy in 1986 when food writer Carlo Petrini organized a protest of the construction of the first Mc Donald's near the Spanish Steps in Rome. His protesters were armed with bowls of penne paste, to stress the importance of local food over fast food.

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Italian are the conscious group who have very strong attitudes towards healthy eating habits, food quality and ingredients, eating for health, etc. Italians willing to spend 2 to 3 hours to enjoy a good dish rather than a fast foods. We can't really find Mc Donald everywhere in Italy like others country. Italy goverment don't encourage fast food. Fast foods are unhealhty and rubbish food for Italians. Besides, the goverment believed that fast foods will affect the life style and living habits of the locals as well. Nevertheless, they don't admire the way/ look of people consuming a fast foods too.

This reminds me the stories that I read about the Mc Donald. There were another protest for Mc Doanld when the first annoucement of Mc Donald in Bologna was made. They concepted that the corporate colour of Mc Donald, which are red and yellow, don't match with classic image of Italy as a whole. As a result, Mc Donald changed its logo colour to brown and blue. And, Mc Donald keeps the original classical design of the building without huge alternation. A "Classical Mc Donald" in Bologna town.

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Besides, there is another interesting Mc Donald outlet located inside the football stadium in Istanbul, Turkey. Turkey is one of the country whose fall violently crazy for football. Turkey's biggest competitor is in red and yellow! It is impossible to have a "red + yellow" Mc Donald outlet inside the Istanbul's football stadium. As a result, this is how a Turkey's football image colour, black and white, Mc Donald emerged. I called it "Prisoner-like" Mc Donald. Don't kill me!!

These really fascinated me! I would definately pay a visit to these "The Classical Mc Donald " and "The Prisoner-like Mc Donald" outlets if I would have the chance to go to Bologna and Istanbul. I don't have any experience to come across these two versions of Mc Donald yet. So I try to imagine  ... ... ...

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Last but not least, I would like to apologize for my primary standard's drawing *shy*...

Have you ever or wanted to visit the Spanish Steps? Have you seen any unique McDonald's in your travels?

 Posted 11/3/2009 8:24 AM - 256 Views - 36 eProps - 35 comments

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Visit xXCrystal_RaindropsXx's Xanga Site!
this is sooo amazing. a wonderful post =]
i felt like as if i was sitting on those steps, lol.
and your drawing is much better than mine, lol
=]
take care!
Posted 11/2/2009 8:53 PM by xXCrystal_RaindropsXx - reply

Visit Animal_under_de_tree's Xanga Site!

@xXCrystal_RaindropsXx - I am agreed with you!

Posted 11/2/2009 8:55 PM by Animal_under_de_tree - reply

Visit Animal_under_de_tree's Xanga Site!
Very nice picture and drawing =)
Posted 11/2/2009 8:56 PM by Animal_under_de_tree - reply

Visit SaveDeQueen's Xanga Site!
Absolutely AMAZING post!!!
Posted 11/2/2009 8:59 PM by SaveDeQueen - reply

Visit jordantan's Xanga Site!
wow! this is tooooo great!
Posted 11/2/2009 9:01 PM by jordantan - reply

Visit jordantan's Xanga Site!
Your drawing is nice!
Posted 11/2/2009 9:02 PM by jordantan - reply

Visit tan_suwei's Xanga Site!
I love Mc Donald!
Posted 11/2/2009 9:04 PM by tan_suwei - reply

Visit dancesmilelaughwithme's Xanga Site!
these pictures are beautiful!
Posted 11/2/2009 9:07 PM by dancesmilelaughwithme@lovelyish - reply

Visit lexson_ng's Xanga Site!
nice o(n_n)0
Posted 11/2/2009 9:09 PM by lexson_ng - reply

Visit lexson_ng's Xanga Site!
keep it up!
Posted 11/2/2009 9:10 PM by lexson_ng - reply

Visit Lexsonico's Xanga Site!

@xXCrystal_RaindropsXx - Thank You so much!

Posted 11/2/2009 9:19 PM by Lexsonico Xanga Premium Member - reply

Visit Lexsonico's Xanga Site!
Posted 11/2/2009 9:20 PM by Lexsonico Xanga Premium Member - reply

Visit Lexsonico's Xanga Site!

@SaveDeQueen - Thanks for your support

Posted 11/2/2009 9:20 PM by Lexsonico Xanga Premium Member - reply

Visit Lexsonico's Xanga Site!
@ jordantan - Thanks ya
Posted 11/2/2009 9:21 PM by Lexsonico Xanga Premium Member - reply

Visit Lexsonico's Xanga Site!

@ tan_suwei - well, i do take Mc Donald sometimes =)

Posted 11/2/2009 9:22 PM by Lexsonico Xanga Premium Member - reply

Visit Lexsonico's Xanga Site!

@dancesmilelaughwithme - Thanks ... ... take good care!

Posted 11/2/2009 9:23 PM by Lexsonico Xanga Premium Member - reply

Visit Lexsonico's Xanga Site!
@ lexson+ng - thanks oh!
Posted 11/2/2009 9:23 PM by Lexsonico Xanga Premium Member - reply

Visit carlo's Xanga Site!

Mcdonald is like Julius Ceaser: He came, he saw, he conquered.


Nice pic.

Posted 11/2/2009 10:39 PM by carlo Xanga True Member - reply

Visit godfatherofgreenbay's Xanga Site!
Very beautiful photos
Posted 11/3/2009 2:48 AM by godfatherofgreenbay Xanga True Member Xanga Premium Member - reply

Visit subaru3169's Xanga Site!
wow that is a LOT of ppl

i like the pic of your sitting on the stairs.. it's really nice=)
Posted 11/3/2009 3:11 AM by subaru3169 - reply

Visit Lexsonico's Xanga Site!

@carlo - yeah! He conquered everywhere in the world!

Posted 11/3/2009 7:01 AM by Lexsonico Xanga Premium Member - reply

Visit Lexsonico's Xanga Site!

@godfatherofgreenbay - Thanks =) have a nice day!

Posted 11/3/2009 7:02 AM by Lexsonico Xanga Premium Member - reply

Visit Lexsonico's Xanga Site!

@subaru3169 - Thank You!

Posted 11/3/2009 7:03 AM by Lexsonico Xanga Premium Member - reply

Visit xchinkylaydee's Xanga Site!
I have always wanted to see the different McDonalds around the world along with the nice places there. I've heard about the Spanish Steps. I want to go there one day.
Posted 11/3/2009 8:22 AM by xchinkylaydee - reply

Visit Lexsonico's Xanga Site!

@xchinkylaydee - Yeah!

Posted 11/3/2009 8:26 AM by Lexsonico Xanga Premium Member - reply

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